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Learning transfer — a briefing for GCC programme owners

2026-05-12 · 10 min

Attendance is not transfer. The usual gaps are a missing manager, a missing on-the-job task, and a KPI that rewards completions.

Editorial briefing based on patterns seen in awards conversations. Not a GCC census.

Transfer — applying the skill at work — is the gap AEA judges see most often. This briefing is a pattern note, not a survey of GCC enterprises.

Four patterns show up repeatedly:

  1. The manager is absent after the classroom.
  2. There is no on-the-job task with a date.
  3. Job aids were never written in the language of the work.
  4. KPIs still reward completions.

The operational fix is small: a 30-day application plan, a named line manager, and one business metric. That package is also what a strong nomination looks like.

Source: AEA Awards editorial · Editorial: AEA Awards Editorial