Submission playbook · 2027 cycle
Write for the jury, not the brochure.
A short field manual for AEA Awards nominations: pick one category, lock one metric, assemble the evidence pack, then write the four blocks judges actually score.
- Length
- Eight minutes
- Nominations open
- 20 October 2026
- Closing date
- To be announced
Chapter 01
One category
Judges compare programmes, not organisations. Enter the category your evidence already proves — not the one that sounds most prestigious.
- Start from the outcome a CFO would recognise, then match the closest category in the catalogue.
- A second category is only valid if it is a distinct programme with its own baseline and exhibits.
- When nominations open, the category advisor can confirm the fit — it cannot invent one.
The six-step wizard
A container for the four blocks — with autosave.
01
You
Name, organisation, role
02
Category
One proven fit
03
Story
Challenge and intervention
04
Metrics
Baseline and delta
05
Evidence
Exhibits, not montage
06
Review
Accuracy, then submit
Do
- Write in the language of the work.
- Name the owner of every exhibit.
- Defend one number to a CFO.
Don't
- Lead with completion rates.
- Reuse one story across categories.
- Leave Arabic as a thinner annex.
Before 20 October