A design shift we keep hearing: the line manager is the product, not the LMS licence count.
Qualitative signal. Not a spend statistic.
Qualitative signal
Shift
design focus — qualitative
2026
Catalogues still exist. The shift we hear is sponsorship: more conversation about manager practice, less about buying another library.
Treat this as a design prompt for your own programme, not as a market number.
Source: AEA editorial observation — qualitative · Editorial: AEA Awards Editorial